Media Planning & Buying
Take a variety of key parameters into consideration like market competitiveness, current events, buying and purchasing habits, etc. while choosing the right media channels for the businesses. By leveraging valuable insights gleaned from the media planning data, we negotiate and buy ad space across the multiple channels for the success of the campaign.
We not only devise creative media plans for all aspects of marketing communications but also provide strategic recommendations to drive customer acquisition. Evaluate Objective We work closely with businesses to identify the key objectives and goals of the campaigns. Once the objective is clear, we do a market analysis to project costs and determine the right media for the campaign. From researching industry trends to identifying the target audience, we work rigorously towards the success of the campaigns. DETERMINING MEDIA MIX With a plethora of media options available nowadays, businesses need to decide what type of media will be used. Some options include Internet, television, consumer and business publications, interactive media platforms, etc. By deciding the best media mix as per business objective, we empower businesses with media spend and planning data to assure an effective ROMI. SEGMENTATION & TARGETING Defining a segment of customers based on their unique characteristics is paramount. From demographic segmentation to behavioural segmentation, we holistically assure target market segmentation to increase brand interactions.
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Take a variety of key parameters into consideration like market competitiveness, current events, buying and purchasing habits, etc.