Grab for Business
Grab Indonesia
Brand Activation, Trade Marketing, Brand Activation

Partnering for Sales of Grab for Business

GrabTaxi Holdings Pte. Ltd. is a Singapore-based technology company that offers the only ride-hailing, ride sharing, and logistics services throughout its app in Singapore and neighboring Southeast Asian countries. Since its founding in Malaysia in 2012, Grab has gone on to become the main provider of rideshare services in the region since its acquisition of Uber's Southeast Asian operations in March 2018.

Despite its local and regional popularity, Grab looked to expand its Gran-Business branch in the Jabodeta-bek area by partnering up with Advis in 2017 through a unique revenue share scheme that aims to increase customer acquisition by driving corporate usage of the application. In order to achieve this, Advis created a dedicated team that handles recruitment, database creation, sales model creation, and sales operations. The sales team, in particular, were instrumental in selling Grab for Business to local corporations, resulting in a 30% increase in all Grab for Business sales in the Jabodetabek area as of August 2018.

In light of the successful partnership, both Grab and NAVA+ Group are currently seeking new avenues to extend their fruitful working relationship.